PlayStation

Precise geolocation and information about device characteristics can be used.

Ads and content can be personalised based on a profile. More data can be added to better personalise ads and content. Ad and content performance can be measured. Insights about audiences who saw the ads and content can be derived. Data can be used to build or improve user experience, systems and software.

Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.

Analytical cookies help us to improve our website by collecting and reporting information on its usage.

These cookies can’t be turned off because they are needed to run our website, to keep it secure if you are logged on, and to obey regulations that apply to us.

These cookies help us decide which of our products, services and offers may be relevant for you. We may use this data to tailor the marketing and ads you see on our own and other websites and mobile apps, including social media. Your selected option shows in green.

These cookies remember your region or country, language and your settings. This includes things like remembering your User ID on the logon page, and accessibility options such as large font or high contrast pages.